Terms of service

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These Terms of Service ("Terms") govern your access to and use of the Swizil mobile application and related services (collectively, "Swizil," the "Service," "we," "our," or "us"). By downloading, installing, registering, or using Swizil, you agree to be legally bound by these Terms and our Privacy Policy. If you do not agree, you must not use the Service.

User Eligibility

You must be at least 13 years old to use Swizil. By using the Service, you affirm that you are either over the age of 13 or have obtained appropriate parental or legal guardian consent. You also confirm that any information you provide during account creation or use of the Service is accurate, current, and complete.

User Account

You are responsible for maintaining the confidentiality of your Swizil account credentials and for any activity under your account. You agree to notify us immediately if you suspect any unauthorised use. Each individual is permitted to maintain only one account. Duplicate, impersonated, or fraudulent accounts are strictly prohibited.

Content Ownership and Licensing

By uploading or submitting content through Swizil, you retain full ownership of your content. However, you grant Swizil a worldwide, non-exclusive, royalty-free, transferable, and sublicensable licence to use, host, store, reproduce, adapt, publish, display, and distribute such content for the purposes of operating, developing, and improving the Service. This licence continues for as long as your content remains on the platform, unless otherwise removed by you or your account is deleted. You waive any moral rights in relation to the content, to the extent permitted by applicable law.

You confirm that you have all necessary rights, licences, and consents to upload and share the content, and that such content does not infringe any rights of third parties. Swizil may use anonymised content and behavioural data to improve the Service, including for the training and enhancement of AI features. Such use excludes personal identifiers unless you provide explicit consent. Deleted content may remain in system backups for a limited time or where required by law.

Third-Party Integrations

Swizil integrates with third-party services such as Facebook, TikTok, Instagram, WhatsApp, YouTube, LinkedIn, and X (formerly Twitter). When you connect your Swizil account with these platforms, you authorise us to access certain information—such as your public profile, media, content metadata, and user identifiers—in line with each platform's terms and policies. You may revoke access at any time via your account settings on the connected platform.

Swizil disclaims any responsibility for how third-party platforms manage or use your data once accessed. You are solely responsible for complying with the terms and privacy policies of those platforms.

Additionally, we work with trusted third-party vendors and sub-processors for hosting, analytics, payments, moderation, and other core services. We assess these partners for compliance and data protection standards. A list of current sub-processors is available at [swizil.com/sub-processors].

Photo and Media Access

When you grant permission, Swizil may access your device’s photo library or storage to retrieve, cache, and process selected media for content creation. Media may be used, in anonymised form, to enhance features such as image recognition, caption generation, and curation tools. This access may be revoked at any time via your device or app settings.

Swizil’s automated tools (e.g. batch captioning or uploads) are subject to reasonable use limitations. Abusive or excessive automated usage may result in temporary or permanent restrictions.

Payments and Subscriptions

Certain features of Swizil may require payment, including one-time purchases or recurring subscriptions. All payments are securely processed through third-party payment gateways. Pricing, billing terms, and applicable refund policies are clearly outlined within the App.

Subscriptions renew automatically unless cancelled prior to the end of the billing cycle. Refunds are available for one-time purchases within 24 hours. Prorated refunds for subscriptions may be offered where permitted by platform policy.

Acceptable Use Policy

You agree not to misuse Swizil or engage in any of the following prohibited activities:

• Posting hateful, violent, defamatory, or discriminatory content

• Harassing, threatening, or bullying individuals or groups

• Uploading sexually explicit, exploitative, or non-consensual imagery

• Impersonating others or misrepresenting your identity

• Sharing misleading, manipulated, or harmful misinformation

• Violating intellectual property or privacy rights

• Using unauthorised bots, scrapers, or automation

• Attempting to disrupt, overload, or compromise the Service

Swizil may label or remove content that violates this policy and may suspend or terminate your account at our discretion.

Intellectual Property

All intellectual property rights in and to Swizil, including but not limited to the software code, application design, visual layout, user interface elements, database structures, underlying algorithms, trademarks, logos, trade dress, documentation, and all other content or materials provided as part of the Service are and shall remain the exclusive property of Swizil Ltd or its licensors. These materials are protected by applicable intellectual property laws including copyright, trademark, and trade secret laws.

Except as expressly permitted by Swizil Ltd in writing, you may not copy, reproduce, modify, create derivative works from, distribute, transmit, publicly display, reverse engineer, decompile, disassemble, or otherwise exploit any part of the Service or its contents. Any unauthorised use constitutes a violation of these Terms and may result in legal action.

Disclaimers and Limitations

Swizil is provided "as is" and "as available" without warranties of any kind. We do not guarantee uninterrupted operation, availability, or fitness for a particular purpose. Swizil is not responsible for any user-generated content, nor do we moderate all activity on the platform.

To the maximum extent permitted by law, Swizil Ltd disclaims liability for indirect, incidental, consequential, or special damages, including loss of profit, data, or goodwill. If found liable, our cumulative liability to you will not exceed the amount paid to us in the preceding 12 months, or £0 for free users.

Termination

Swizil may suspend or terminate your access to the Service at any time, with or without notice, if you breach these Terms or applicable laws, compromise platform integrity, or engage in harmful conduct. Upon termination, your rights under these Terms will end immediately.

You may delete your account at any time. Some residual data may be retained as necessary for legal compliance, dispute resolution, or backup purposes, as described in our Privacy Policy.

Governing Law and Jurisdiction

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England.

Changes to These Terms

We may update these Terms from time to time. Any changes will be posted on this page, and the "Last Updated" date will be revised. Continued use of the Service after changes are posted constitutes acceptance of the revised Terms.

Data Privacy and AI Transparency

Swizil is committed to transparency in how we process your personal data. We comply with all applicable data protection laws and process personal information on legal bases including user consent, contract necessity, and legitimate interest.

Swizil may use anonymised user data to improve the Service, including automated tools that enhance features like content moderation and captioning. Where required, we seek explicit consent before processing identifiable information.

In the event of a data breach affecting your personal information, Swizil will notify you and any relevant authorities in accordance with applicable legal obligations.

Contact Information

For general inquiries: admin@swizil.com
For legal and privacy-related matters: dpo@swizil.com
Swizil Ltd, 4th Floor, Silverstream House, 45 Fitzroy Street, London W1T 6EB

Last Updated: 24 July 2025