What’s different about Swizil?

You know that moment when you want to share photos with the people you actually care about but your choices don’t quite fit? You’re not trying to broadcast them to everyone, and you don’t want them disappearing into message threads, either. You just want a comfortable way to share personal moments with specific people you know.

Swizil is a private photo and video sharing app, and the most important thing to know is this: there’s no discovery page, no strangers coming across your content, and nothing public unless you choose it to be. Everything works through invite-only sharing. You create spaces for your photos and videos, personal galleries and collections, and decide exactly who gets access. Your content is seen only by the people you invite.

Swizil is designed around intentional sharing rather than reach. There are no numbers to think about, no performance pressure and nothing competing for attention. We built Swizil to feel friendly and safe. Something that feels calmer to use and easier to stay with over time.

It also gives your photos and videos a proper place to live. Instead of being scattered or hard to find later, everything stays organised around what makes sense to you and who you’re sharing with. That makes it easy to come back to moments and enjoy your photos again.

At its heart, Swizil is about sharing personal moments with people you know, privately and comfortably. You’re not building an audience or chasing reach, you’re simply documenting life with the people who’re actually in it. Plus, if you want to share more publicly, Swizil also let’s you share to IG and Tiktok from within the app.